0% alcohol. 100% control.
Award-Winning Non-Alcoholic Beer
Dr. Blues’ low-calorie, non-alcoholic beer prescription - brewed to be the best, with a touch of ginger and Belgian hops. Inspired by the placebo effect, it’s crafted to make you feel good, no alcohol required.
Refreshing, guilt-free, and safe to enjoy anytime - even post-workout.
Just what the Doctor ordered.
The story of Placebo
Dr. Blues’ low-calorie, non-alcoholic beer prescription - brewed to be the best, with a touch of ginger and Belgian hops. Inspired by the placebo effect, it’s crafted to make you feel good, no alcohol required.
Refreshing, guilt-free, and safe to enjoy anytime - even post-workout.
Just what the Doctor ordered.
BEER
BEER
BEER
0%
Alcohol
100%
Taste
4-8°C
Serving Temperature
EBU 28
Biterness
BLONDE
Colour
24 Months
Shelf life
How to Drink Placebo
Chill your Placebo™ to 4–8ºC. Pour gently into a DR BLUES glass at a 45° angle - raise the bottle at the end for that perfect top. Best enjoyed cold, slow, and in control. Cheers!
The Placebo Challenge
Become a beer taster - or zythologist, if you will.
Grab a chilled bottle of Placebo™ and a few other non-alcoholic beers. Pour them into separate glasses and taste them every 5 minutes over half an hour. Notice how most lose their flavor as they warm up? Placebo™ stays rich, crisp, and refreshing - until the very last sip.
0%
Alcohol
100%
Taste
4-8°C
Serving Temperature
EBU 28
Biterness
BLONDE
Colour
24 Months
Shelf life
How to Drink Placebo
Chill your Placebo™ to 4–8ºC. Pour gently into a DR BLUES glass at a 45° angle - raise the bottle at the end for that perfect top. Best enjoyed cold, slow, and in control. Cheers!
The Placebo Challenge
Become a beer taster - or zythologist, if you will.
Grab a chilled bottle of Placebo™ and a few other non-alcoholic beers. Pour them into separate glasses and taste them every 5 minutes over half an hour. Notice how most lose their flavor as they warm up? Placebo™ stays rich, crisp, and refreshing - until the very last sip.
DISCLAIMER:
All phrases and names suggestive of therapy are used in a fictitous manner.“NO LEVEL OF ALCOHOL CONSUMPTION IMPROVES HEALTH”