Alcohol-free beer

PLACEBO©

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DESCRIPTION

DR BLUES Placebo© is non-alcoholic (0.0%) refreshing therapy that is brewed just once a year. In science, a placebo is an inactive substance that can improve a patient's condition simply because the patient expects benefits. Indeed, placebos have been scientifically proven to have psychological benefit without physical effect; they make people feel better. Placebos© can be taken more than once a day as overdoses have not been reported. Emily says that DR BLUES’ Placebo© can boost your ego.

Non

Non

alcoholic

0%

0%

alcohol content

4-8ºC

4-8ºC

serving temperature

EBU 28

EBU 28

Biterness

Blonde

Blonde

Colour

24

24

months shelf life

How to drink

PLACEBO©

Light or low-alcohol beers, such as Placebo©, are best served chilled (4 to 8ºC). After rinsing your DR BLUES glass, decant the non-alcoholic beer into the glass a 45 degree angle and start pouring gently. Even better, pour the Placebo© into a chilled DR BLUES glass. As you get to the last third of the pour, tilt the glass back and slightly raise the bottle to form the perfect top. Drink at your own pace. Cheers!

Do this FUN RESEARCH PROJECT

(And become a beer taster or zytholoog if you will)

Coola a bottle of Placebo© and one of your other favoritenon-alcoholic beers. Pour the beers into separate glasses and taste them one after the other every 5 minutes for the next 30 minutes or so. Download the beer data sheet, fill out the evaluation and let us know how Placebo© compares to your favoritebeer. As time passes, beers often lose taste, become dull or even undrinkable as they warm up. Placebo© doesn’t! All DR BLUES beers taste rich until the last sip.