One a day takes the alcohol away!
DESCRIPTION
Placebo is DR BLUES' low-calorie, non-alcoholic beer prescription, brewed to be the absolute best with a touch of ginger and Belgian hops. In medicine, the Placebo effect is scientifically proven to make people feel better - a psychological benefit without physical effect!
Placebo can be taken more than once a day, since overdose has not been reported. Great post-workout recovery drink! Scientifically speaking, a placebo is an inactive substance that can improve a patient's condition simply because the patient expects benefits. Indeed, placebos have been scientifically proven to have psychological benefits without physical effects; they make people feel better. One a day, takes the alcohol away! Just what the Doctor ordered!
Non
alcoholic
0%
alcohol content
4-8ºC
serving temperature
EBU 28
Biterness
Blonde
Colour
24
months shelf life
Disclaimer:
All phrases and names suggestive of therapy are used in a fictitious manner.
"No level of alcohol consumption improves health."
The Lancet 2018, 392; 987-988.
How to drink
PLACEBO™
Light or low-alcohol beers, such as Placebo™, are best served chilled (4 to 8ºC). After rinsing your DR BLUES glass, decant the non-alcoholic beer into the glass a 45 degree angle and start pouring gently. Even better, pour the Placebo™ into a chilled DR BLUES glass. As you get to the last third of the pour, tilt the glass back and slightly raise the bottle to form the perfect top. Drink at your own pace. Cheers!
Do this fun research project
(And become a beer taster, or zythologist, if you will)
Cool a bottle of Placebo™ and a couple of others non-alcoholic beers. Pour the beers into separate glasses and taste them one after the other every 5 minutes for the next 30 minutes or so. Take your time and focus on how they compare to each other. As time passes, beers often lose taste, become dull or even undrinkable as they warm up. Placebo™ doesn’t! All DR BLUES beers taste rich until the last sip.
